Why would it be in the middle of england?
Surely it would be closest to the highest concentration of BJJ practitioners?
Which meant that it would be easiest for the most competitors, this would the ensure the highest number of entrants possible?
check this link -
http://www.slideyfoot.com/2000/01/uk-bjj-club-list.html
I put manchester - in the middle of my screen - there are 17 clubs withing 35 miles.
Birmingham - 16 within 35
London - 44 - within 35 miles
Newcastle - 10 - Within 100 Miles!
So now that weve made it easy for the most, we could try and make it as comfortable for the remainder - parking - access - simple directions - hotels, hostels - good transportlinks. Perfect timetable - did you know this year we shut down for a whole hour to allow those that were stuck in traffic to arrive for their fights? and we still finished on time!
So with making it - as has been said - an International event. International travel links - an easy drive from heathrow, gatwick, stanstead, city. Last year we assisted , teams from hungary and Ireland get to and from the event.
I hope this helps you to see the direction in which this Event is being steered and the reasons behind it.