From Primetime's site

Kickboxing on Primetime

Saturday 11th December

On 11th December, Primetime enters the kickboxing arena with It’s Showtime 44 live from the Peace & Friendship Stadium, Athens. The packed fightcard features two World Championship title fights in the 70MAX & 61MAX categories.

The evening’s entertainment includes Murat Direkci (It’s Showtime World 70Max Champion) Vs Chris N’Gimbi (WKA Intercontinental Champion), Sergi Wielzen (It’s Showtime World 61 Max Champion) Vs Masahiro Yamamoto (Krush Lightweight GP 2009 Champion) and Giorgio Petrosyan (WKN Intercontinental Champion) Vs Pajonsuk (WMC Super Middleweight

Saturday 18th December

The kickboxing action continues on 18th December with It’s Showtime 45 live from the Sand Arena, Amsterdam. The fightcard features a World Championship title fight in the 77MAX category and also sees the UK’s Gentle Destroyer and IFMA World Super Heavyweight Champion Chris Knowles face Netherlands’ Rico Verhoeven.

The evening’s entertainment includes Cosmo Alexandre (It’s Showtime World 77 Max Champion) Vs Lhoucine Ouzgni, Anderson “Braddock” Silva Vs Freddy Kemayo (2010 K-1 WGP Champion in Bucharest) and Mosab Amrani (WMC World Chmpion – 61Kg) Vs Mohammed Khamal (WMC Intercontinental Champion – 64Kg).
Great news. Glad to see them giving kickboxing a go. Hopefully it'll do well and lead to some more kickboxing/K-1 being shown live over here.

Doesn't mention a price yet from what I can see but hopefully they'll do a similar deal to the one a few months back where if you ordered the Impact FC show (Shamrock-Rizzo,Daley-Acacio) you could get the Sylvia-Buentello card for just a few quid.