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Thread: New UK MMA Commercial

  1. #1

    Default New UK MMA Commercial

    Anyone seen the new MMA Commercial with Rus Smith for a shaving brand?

    what you think?

  2. #2



  3. #3
    Moderator ross90's Avatar
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    Mar 2009


    Made me heave.
    How you expect to run with the wolves come night when you spend all day sparring with the puppies

  4. #4


    "One of the UKs top MMA Fighters"

  5. #5


    Music - terrible/cheesy, edit - unsure of itself, pace - too slow, ok for a student project. Solution? Revisit all your footage with AFX and get punchy - but to be fair you can't polish a turd - its razors you are selling not a collage of MMA bagwork with a shave thrown in - get more abstract - you could do something much better with just the good bag work near the beginning/middle - fuck all that cheesy shit off - throw sound FX (reverb echos underwater echos/sounds of bag work etc -and a dubstep abstract sound - don't define and isolate your audience by a) doing UFC and b) defining them by what you show that you like without thought - advertising is about making people desire something by associating the audience with their desires (sex/wealth blah blah) and associating this with your product (in this case health and warrior spirit) - if its MMA lifestyle then sure but dont show them a bad canvas of what you listen to and like
    Last edited by ShaolinSubz02; 19-12-2011 at 06:11 PM.

  6. #6


    What the fuck have I just witnessed? These don't actually get on proper telly do they? Some of the other commercials linked to that... Wow.
    Tea Drinker for Life, but preaching tolerance for the Children of Coffee.

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