I touch upon this in the next issue of FO.Originally Posted by Kurgan
The UFC are using a different strategy to promote their shows as opposed to people like Pride or, as you say, CR.
Using a strong main event, a decent supporting fight and an undercard made up of relatively unknown and unexperiened (read cheap) fighters, it makes sense for them to do it this weay because they have live PPV broadcasts. they will air the main and co-main event, and maybe a few of the undercard fights if necessary.
If you want quality fights from non-elite UFC fighters, look to the UFN midweek shows - thats where they're taking place.
Pride treats each event as an entire package- it wants its 1st match to be as good as its main event. Thats a good idea in principle but whether it applies to the American audience I'm not so sure- I think culturally as America has been brought up on boxing events, which sell a show on one fight alone. if you look at undercard fights on a boxing PPV, they are generally almost empty. No one turns up until the main event. UFC is getting that way.